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Air Quality Department, Bob Huhn, PIO
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Phoenix, AZ  85004
Ph 602-506-6713

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Maricopa County Air Quality Wins Awards

 

(Phoenix, AZ.) 6/10/2013 - The Maricopa County Air Quality Department’s (MCAQD) outreach program recently garnered two awards.

The MCAQD’s Clean Air Make More Mobile app and its Spanish Outreach campaign each earned top honors in their respective categories.

Maricopa County Air Quality’s Spanish outreach program, “Comprometase a Un Dia”/Hispanic outreach Clean Air campaign was honored with a 2013 International Association of Business Communicators’ Phoenix Copper Quill Award of Excellence.  This program was a collaborative effort with MCAQD’s public relations partner, Allison+Partners. The campaign asked valley residents to commit to making small changes in their daily routines that could help improve air quality in Maricopa County.

The program centered on media relations, partnerships, community outreach and engagement. During a three-month period, the program secured more than 1.4 million Spanish media impressions and its target audience resulted in 25 percent of the more than 5,600 Clean Air Make More mobile app downloads. Additionally the MCAQD established relationships with previously untapped Hispanic organizations and businesses.

I am extremely proud of both the app and the Air Quality Department’s Spanish Outreach program,” Maricopa County Board of Supervisor Mary Rose Wilcox said. “The response from the community regarding the App and the outreach campaign has been phenomenal. The fact that they are so popular shows that the bilingual and English speaking community is just as concerned about the quality of our air as we are.”

The Clean Air Make More app received a 2013 American Marketing Association Spectrum Award in the Interactive/Online: Mobile – Application division.  The application, which is Maricopa County’s first mobile app, provides a resource that allows residents to easily access real-time information about the air they breathe. The app has been downloaded more than 5,600 times since its launch in Sept. 2012.

The Clean Air Make More app was also developed in conjunction with Allison+Partners and some of the app’s features include:

  • Air quality forecast for three days, including ozone, carbon monoxide, PM-10 and PM 2.5 levels.
  • Air quality index levels (good, moderate, unhealthy for sensitive groups, unhealthy, very unhealthy and hazardous) and definitions.
  • Air quality restrictions (wood burning, leaf blower use, off-road vehicle use)
  • “Report a violation” option, similar to what is found on CleanAirMakeMore.com, where users can report an air quality violation or a smoking vehicle.

 

“We all breathe the air and we all have a part in keeping our air clean and our residents healthy. Maricopa County’s Hispanic community is a significant ethnic force accounting for more than 30 percent of the county’s population. Engaging these constituents and increasing air quality awareness in the community is vital,” MCAQD Director Bill Wiley said. “I would like to thank Maricopa County Board Supervisor Mary Rose Wilcox for her continued support in this endeavor and thank public relations partner Allison+Partners and MCAQD’s own Lucette Gonzalez, for helping make this campaign a success.”

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The Clean Air Make More app is free to download and use and is available on iTunes for iPhone and iPad and on Google Play for Android. Current users of the app will receive a notification that the update is available, and they can visit their respective app stores to download the update. Apple users who download the update will receive all future update notifications within the app and will not have to visit the app store for updates moving forward. 

To learn more about the Maricopa County Air Quality Department and the Clean Air Make More initiative, visit www.CleanAirMakeMore.com, and connect on Facebook and Twitter.

 

For more information contact: Bob Huhn – (602) 506-6713 desk / (602) 526-7307 cell

 

 

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